Zerolight

ZeroLight, established in 2014, is a cloud-based 3D visualization company that emerged from Eutechnyx, a video game development studio specializing in racing games. This origin story is central to its mission: transferring the visual technologies and user engagement from the gaming world to the automotive purchasing experience. The company was co-founded by Darren Jobling, who serves as CEO, and his brother Brian Jobling. Darren Jobling's background in the video game industry, including roles at Zeppelin Games and Eutechnyx, directly informed ZeroLight's direction, recognizing the automotive market's need for a more sophisticated virtual showroom.

The firm primarily serves the automotive industry, providing major manufacturers like Volkswagen, Audi, General Motors, Lucid Motors, and Mitsubishi with tools to create digital customer experiences. ZeroLight's business model transitioned to a Software-as-a-Service (SaaS) model, where clients license the technology to enhance their sales and marketing efforts. This approach enables automotive brands to create interactive, customizable 3D renderings of their vehicles, allowing potential buyers to explore every option in high-fidelity detail from any perspective. The company generates revenue through these licenses and by offering custom content creation and professional services to support its clients' projects.

ZeroLight’s core offering is a suite of cloud-based visualization products. This platform enables brands to develop and deploy omnichannel digital experiences, from online configurators to in-showroom virtual reality (VR) and augmented reality (AR) applications. Key products include 'SpotLight Suite,' a content production platform for creating CGI images and videos; 'OmniStream,' for streaming interactive 3D applications built with Unreal Engine, Unity, or Autodesk VRED; and 'Palette SDK,' a set of APIs for building and integrating cloud-based configurators. These tools are designed to shorten time-to-market, increase the sale of higher-specification vehicles, and reduce content production costs. The platform's capabilities have expanded to serve other sectors, including architecture, healthcare, and infrastructure.

Keywords: automotive visualization, 3D car configurator, real-time 3D, cloud streaming, digital twin, virtual showroom, automotive marketing, customer experience platform, product visualization, SaaS, CGI content production, augmented reality, virtual reality, omnichannel retail, sales digitalization, interactive marketing, B2B technology, automotive software, digital retailing, visual content