Zerodha

Zerodha is India's largest stock broker, known for its innovative approach to technology and financial services. The company operates in the financial technology sector, providing a comprehensive platform for stock trading and investment. Zerodha serves a diverse range of clients, including individual investors, traders, and institutional clients. The company has built a robust infrastructure using a hybrid multi-Data Center (DC) and cloud monitoring stack, incorporating tools like Prometheus, Grafana, and Victoria metrics to ensure seamless monitoring of systems, applications, and business metrics.

Zerodha's business model is based on offering low-cost brokerage services, which has disrupted the traditional brokerage industry in India. The company generates revenue through brokerage fees, subscription services, and value-added services such as advanced trading tools and analytics. By focusing on technology and innovation, Zerodha has been able to scale efficiently, maintaining minimal networking and I/O overheads while ensuring high performance and reliability.

The company operates in a highly competitive market but has managed to carve out a significant share due to its customer-centric approach and cost-effective solutions. Zerodha's tech team, consisting of 30 members, has played a crucial role in its growth, developing and maintaining the technology stack that supports its operations.

Keywords: stock broker, financial technology, hybrid multi-DC, cloud monitoring, Prometheus, Grafana, Victoria metrics, low-cost brokerage, trading platform, innovation.