Zero One Creative

Zero One Creative (01c.ai) is an AI creative technology startup based in London. Founded in 2023 by Ashkan Dabbagh, James Elkin, and Rupert Aspden, the company aims to address inefficiencies in creative production for animation, gaming, and immersive media. The founding team combines deep expertise in artificial intelligence, film, visual effects, and media production, with backgrounds at prominent companies like Warner Bros., Amazon Studios, BBC, Disney, and DNEG.

The company's flagship product is AMARA, a unified platform that allows creators to move from idea to deployment across multiple media formats through a single interface. AMARA leverages an AI-powered backend to handle optimization and format adaptation, aiming to reduce production costs and delivery times by eliminating fragmented workflows and technical silos. The platform integrates traditional and generative AI tools to streamline content creation for visual effects artists and media producers.

Before its public launch, AMARA was used internally to create campaigns for major brands, including McLaren, Twix, and eBay, which garnered over 40 million views. In June 2025, Zero One Creative secured €500,000 in a pre-seed funding round led by EWOR, a founder-focused ecosystem. This capital is intended to accelerate the development and launch of the AMARA platform. The company has also received support from programs like Microsoft for Startups, Google for Startups, the NVIDIA Inception Program, and was a finalist in Oxford University's OX1 Incubator.

Keywords: AI creative platform, immersive storytelling, content creation workflow, visual effects, cross-media production, generative AI, real-time rendering, AMARA platform, media technology, animation