Zerezes
A consumer goods retail agency that offer eye glasses with a high standard of design and quality at a great price.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | BRL20.0m | Early VC | |
| Total Funding | 000k | ||
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Zerezes is a Brazilian eyewear company that has carved a niche in the market by positioning eyeglasses as a fashion accessory. The company designs, manufactures, and sells its own brand of prescription glasses and sunglasses, targeting a fashion-conscious consumer base.
Their business model is primarily direct-to-consumer (D2C), which allows them to maintain control over the brand and offer competitive pricing by eliminating intermediaries. Sales are conducted through their e-commerce platform and a network of physical stores located in prime areas of major Brazilian cities. This hybrid retail approach caters to both online shoppers and those who prefer a traditional in-store experience.
Zerezes differentiates itself through a strong focus on design, creating modern and stylish frames. The company also emphasizes the quality of its products and has expanded its offerings to include a sports line, broadening its market appeal. By making eyewear a desirable accessory, Zerezes encourages more frequent purchases, aiming to change the consumer behavior of viewing glasses solely as a medical necessity.
Keywords: eyewear, direct-to-consumer, fashion accessory, prescription glasses, sunglasses, retail, e-commerce, Brazilian market, design-focused, lifestyle brand