Zentrick
Interactive platform that drives measureable results for any video by introducing elements that engage your audience.
| Date | Investors | Amount | Round |
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| investor | €0.0 | round | |
| N/A | €0.0 | round | |
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| investor | €0.0 | round | |
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| Total Funding | 000k | ||
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Zentrick, founded in 2010 by Frederik Neus, Pieter Mees, and Pieter Delbeke, emerged from the Belgian technology scene to address critical inefficiencies in the digital video advertising market. The company initially established a platform that enabled users to create and distribute interactive video experiences, complete with analytics and tracking capabilities. This allowed brands and publishers to embed elements like real-time commerce, surveys, and social feeds directly into video content.
Recognizing a more significant problem in the ad delivery chain, Zentrick pivoted its focus to middleware solutions designed to tackle video 'breakage'—the failure of an ad to be delivered due to technical incompatibilities or latency. This issue was particularly prevalent in the rapidly growing mobile and connected TV sectors. Zentrick's technology works to streamline the ad delivery process by shortening load times and reducing latency, which in turn boosts ad delivery rates by over 50%. This core service increases the revenue yield for publishers and improves campaign performance for advertisers by ensuring more ads are successfully served.
The company's business model centered on providing these middleware solutions to major brands, media platforms, and publishers. A key milestone was a Series A funding round of €2.2 million ($3 million) in December 2013, led by Fortino Capital Partners. This investment fueled its growth and platform development. A significant achievement came in 2018 when the platform accelerated the delivery of over 150 billion video ads. The company's success culminated in its acquisition by DoubleVerify, a leading marketing measurement and analytics firm, on February 15, 2019. This strategic acquisition integrated Zentrick’s video technology expertise with DoubleVerify's extensive platform, aiming to scale the solution for a broader global market while the engineering team continued to operate from Ghent, Belgium.
Keywords: video advertising, adtech, middleware, video ad delivery, ad breakage, latency reduction, interactive video, digital media, video performance, publisher tools, advertiser solutions, rich media, DoubleVerify, Pieter Mees, Frederik Neus, Pieter Delbeke, Fortino Capital, ad verification, cross-platform video, mobile advertising, connected TV ads, ad yield optimization, ad campaign performance, online video platform