Zenmarking (zenmarketing.io)

Zenmarketing developed a cloud-based predictive marketing technology aimed at analyzing consumer behavior and forecasting future demand. The company's primary industry was identified as Database Software. Its software provided businesses with a dashboard to connect advertising expenditure with application installations and post-install activities, offering a clearer view of marketing effectiveness. This platform enabled advertisers to pull in their data and understand the links between ad spend and user actions.

The service also included data aggregation from over 50 channels to simplify integration for its clients. This process involved collecting and consolidating data from multiple sources into a unified format for comprehensive analysis. By presenting metrics from various channels in a summarized format, the technology aimed to provide a holistic view of campaign performance and improve strategic decision-making. The company's focus was on helping businesses, including some of the largest mobile apps and websites, gauge the effectiveness of their marketing campaigns through predictive analytics on first-party data.

Headquartered in Redwood City, CA, Zenmarketing was a private company with 11 employees. The company is now listed as out of business. Over its operational period, it raised a total of $2.31M in funding. A notable deal was a Seed Round with Mech Solutions on August 1, 2020.

Keywords: predictive marketing, marketing analytics, consumer behavior analysis, ad spend tracking, data aggregation, campaign effectiveness, predictive analytics, demand forecasting, database software, marketing technology, first-party data, mobile app marketing, user acquisition, post-install analysis, marketing ROI, data consolidation, customer journey analytics, marketing mix modeling, multi-touch attribution, lead qualification