Zelig Technology
A virtual try-on and styling (VTO-S) technology company, creating a solution to power the future of personalization in fashion commerce.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $15.0m Valuation: $100m | Series A | |
| Total Funding | 000k | ||
Zelig Technology provides B2B2C fashion technology aimed at revolutionizing the online retail market by mirroring the in-store fitting room experience. The company was co-founded in 2020 by Sandy Sholl, who serves as CEO, and Adam Freede, with its platform officially launching in November 2023 after three years of private development. The founders' background is deeply rooted in the luxury fashion sector, having previously established MadaLuxe Group, a major distributor of luxury goods, in 2010. This fashion industry expertise is a key differentiator, allowing them to address known challenges within online retail.
The core of Zelig's business is its patented Virtual Try-On & Styling (VTO-S) technology. This platform utilizes a combination of artificial intelligence, machine learning, and computer vision to enable online shoppers to visualize how clothing, footwear, and accessories will look on their specific body type. Customers can select from a diverse range of models or, in a forthcoming feature, upload their own photo to virtually try on items. The service is designed to be interactive, allowing users to mix and match items, create, save, and share complete looks. This functionality aims to increase customer confidence, leading to higher average order values and a significant reduction in returns, a major pain point for e-commerce businesses.
Zelig's revenue model is centered on providing this SaaS platform to online retailers and e-commerce companies. Beyond the customer-facing benefits, the company provides its business clients with valuable data insights on user activity and preferences. This data helps brands refine product offerings and implement personalized marketing strategies to enhance customer retention. In November 2023, Zelig secured $15 million in a Series A funding round led by Hilco Global, which brought the company's valuation to $100 million. This capital is intended to further develop the platform's personalization capabilities and expand its features.
Keywords: virtual try-on, fashion technology, AI styling, e-commerce solutions, retail technology, machine learning, computer vision, personalization engine, online retail, reduce returns, average order value, customer engagement, SaaS, luxury fashion, outfit visualization, B2B2C, digital fitting room, shopper data insights, fashion commerce, style recommendations, Adam Freede, Sandy Sholl