Zeeto

Founded in 2010 by Stephan Goss, Zeeto operates a self-serve lead generation platform designed to enhance marketing effectiveness through first-party data acquisition. The San Diego-based company provides businesses with tools to ask direct questions to consumers, gathering data to inform and customize the entire customer lifecycle.

Zeeto's core offering is its data discovery software platform, which functions as a network connecting advertisers with publishers. Advertisers can create campaigns to survey users, acquire new customers by asking qualifying questions, conduct consumer research, and poll voters. The platform leverages machine-learning algorithms that present questions to users and deliver relevant ads based on their responses, giving advertisers access to traffic that may be otherwise difficult to target. Publishers, in turn, can monetize their website traffic by integrating Zeeto's code, which displays these targeted, question-based ads. This model creates a hyper-targeted ad inventory where advertisers can bid on traffic, and publishers can increase revenue by focusing on audience data. The platform is self-serve, offering clients control over campaign creation, targeting, and management, with transparent reporting and analytics to measure performance.

The business generates revenue by taking a share of the fees paid by advertisers for the leads and data they acquire through the platform. Clients range across various sectors, including industries like healthcare, who use the platform for patient acquisition by targeting individuals actively seeking specific services. Zeeto's technology supports the full customer journey, from new client acquisition and sales growth to customer retention by identifying unmet needs through custom questions. The company has received multiple accolades, including being named to the Inc. 5000 list of fastest-growing private companies and recognized as a top workplace in San Diego.

Keywords: lead generation, first-party data, data discovery, self-serve advertising, customer acquisition, consumer insights, ad network, traffic monetization, marketing technology, survey platform, data-driven marketing, audience targeting, publisher monetization, pay-per-click, demand generation, ad exchange, online advertising, voter polling, marketing analytics