Zeetl

Founded in 2013 by Stanislav Korsei, Zeetl was a Canadian technology company that developed a social telephony and messaging platform. The firm operated in the social customer support market, offering a solution designed to integrate voice interactions directly into social media conversations. Its primary service enabled customer support agents to send a link to a customer via social media. Clicking this link would allow the customer to initiate a call with a support phone number through various channels, including a standard phone call, browser-based VOIP, or Skype. This streamlined the process of moving a customer complaint or query from a public social media forum to a private voice conversation.

The company's business model focused on providing this tool to companies that monitored social media for customer feedback and needed a more efficient way to handle support issues. Zeetl was backed by the accelerator GrowLab and institutional investor Stanley Park Ventures. In a significant milestone, the company was acqui-hired on September 25, 2014. While some sources initially cited Zendesk, PitchBook data indicates the acquiring company was Hootsuite.

Keywords: Zeetl, Stanislav Korsei, social telephony, social customer support, customer interaction, VOIP integration, social media support, call integration, customer service technology, GrowLab, Stanley Park Ventures, Hootsuite acquisition, customer complaint resolution, messaging platform, voice interaction, social media conversations