Zebra Labs
A next-gen digital entertainment platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $5.0m | Early VC | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Zebra Labs, founded in 2020 and headquartered in Beijing, China, operates a digital entertainment platform focused on creating and managing virtual avatars for celebrities and artists within the metaverse. The company was co-founded by Scarlett Li, who serves as the CEO. Li previously had a significant career in China's music industry, including organizing major music festivals, which informs the company's strategy of using virtual idols to engage fans. The executive team also includes Ryan Wang as COO and Vlad Bina as CCO.
The firm's core business is to develop and manage the intellectual property of digital avatars, which can be based on real-life celebrities or be entirely original virtual characters. Zebra Labs aims to monetize these virtual idols by building a fanbase through content like short films, social media posts, and virtual events. This model provides a direct monetization channel for emerging artists in China, bypassing the traditional traffic allocation systems of major platforms like Tencent and NetEase. The company enables celebrities to launch and monetize these digital personas across various media, including VR and video games. For instance, Zebra Labs produced a music video for Chinese pop-punk artist Wowkie Zhang featuring a virtual character named Zookie, which is being developed into a reusable intellectual property that can be used in different virtual environments and as NFTs.
Zebra Labs has secured a total of $5 million in funding over two rounds. The initial seed round in November 2021 was led by Orbit Startups. This was followed by a $5 million angel round on October 29, 2022, with lead investors NetDragon Websoft Holdings, a Chinese gaming firm, and M Fund, a Japanese conglomerate. The company utilizes technologies such as gaming, virtual production, and XR to create its portfolio of virtual celebrities and interactive experiences. In 2025, Zebra Labs served as the sole authorized organizer in mainland China for the VR concert of the popular Korean group TOMORROW X TOGETHER (TXT).
Keywords: virtual influencers, digital avatars, metaverse entertainment, celebrity IP, virtual idols, fan engagement platform, digital entertainment, virtual events, XR technology, NFT, virtual production, artist monetization, China, NetDragon, Scarlett Li