Zauber
Zauber, a software boutique and social analytics company, specializes in consumer web, social analytics, and big data projects.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.0m | Seed | ||
| Total Funding | 000k | ||
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Zauber operates as the foundational technology company behind Flowics, a cloud-native platform specializing in interactive and live graphics. The firm was established in Buenos Aires by co-founders Gabriel Baños, Juan F. Codagnone, Mariano Cortesi, Andres Moratti, and Fernando Zunino. Gabriel Baños, who served as CEO, brought over a decade of experience as a tech entrepreneur and a degree in systems engineering to the venture. Initially, Zauber functioned as a software development boutique, building solutions for various organizations in Latin America and the U.S.
Driven by a vision to create globally recognized products, the founders launched Flowics in June 2013 from within Zauber's internal lab. This strategic pivot marked a transition from a services-based business model to a Software-as-a-Service (SaaS) company. By April 2015, due to the rapid growth of its new product, the company officially rebranded from Zauber to Flowics, shutting down its original services business to concentrate fully on the SaaS platform. A significant milestone was achieved in September 2022 when Flowics was acquired by Vizrt Group, a major player in the live video production software market. Following the acquisition, the Flowics platform was integrated into Vizrt's portfolio and rebranded as Viz Flowics.
The core business of Flowics is providing a browser-based platform that enables content producers, including broadcasters, sports organizations, and media agencies, to create, manage, and display live graphics and interactive content. The platform is designed for ease of use, featuring a no-code, drag-and-drop interface that allows users to integrate real-time data from various sources like sports statistics, weather, and social media feeds into their broadcasts and digital streams. This capability helps clients enhance audience engagement across multiple platforms, including linear TV, web, and mobile. Revenue is generated through this SaaS model, serving a global clientele that has included prominent names such as Fox Latin America, Red Bull, and RTVE.
Keywords: Flowics, Zauber, Gabriel Baños, live graphics, broadcast graphics, audience engagement, SaaS, data integration, social media curation, interactive content, cloud-native graphics, HTML5 graphics, Vizrt, real-time data, content production, digital broadcasting, sports statistics graphics, multi-screen experiences, social TV, data-driven overlays