Zanzar
Providing quality content segmented by channels such as services, entertainment, adventure, gastronomy, and children's.
Zanzar operates within the AdTech sector, positioning itself as an Interactive Digital Out-of-Home (iDOOH) media platform. Founded in April 2018 in Belo Horizonte, Brazil, the company aims to enhance the passenger experience during rideshare journeys. The founding team consists of Herbert Viana as CEO, Alysson Alves as Head of Operations, Luiz Filipe Gaia as Head of Product, and Rodrigo Longuinho as a board member. The venture was initially self-funded by the four partners with an investment of over R$1.5 million. A significant milestone was achieved in 2021 when Zanzar secured R$5 million in capital and services from Kovi, a vehicle subscription company, which facilitated its expansion into São Paulo.
The core of Zanzar's business is providing interactive, high-definition screens inside ride-hailing vehicles. This in-car media solution serves curated content, entertainment, and services to a captive audience during their commute. The business model primarily revolves around selling advertising space to brands that wish to engage with this audience. Revenue is generated through various ad formats such as videos, interactive banners, and branded content. Additional monetization streams include lead generation, product sales via a marketplace feature called Zanzar Shopping, and potentially the commercialization of anonymized behavioral data, in compliance with data protection laws.
Zanzar's platform combines a hardware component (a 10-inch tablet with an Android OS) with a suite of applications connecting content publishers, drivers, and advertisers. This system allows for highly targeted and measurable campaigns. Advertisers can segment their audience based on geolocation, time of day, day of the week, and passenger interests. The interactive nature of the platform, featuring touchscreens, QR codes, and gamification, enables direct engagement and provides passengers with utility, such as device charging ports and information on weather and flights. For drivers, partnering with Zanzar offers a way to enhance their vehicle and potentially increase their ratings at no personal cost for the equipment or installation.
Keywords: iDOOH, AdTech, in-car media, digital out-of-home, ride-hailing advertising, passenger experience, interactive advertising, location-based advertising, mobile media, DOOH Brazil, Herbert Viana, Alysson Alves, Luiz Filipe Gaia, Rodrigo Longuinho, Kovi, TV Zanzar, media platform, targeted ads, contextual advertising, ride-share entertainment