Zaker
Zaker is a reading app, is available for ios , android and windows 8.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Series C | ||
| Total Funding | 000k | ||
Zaker, operated by Guangzhou Jianhe Network Technology Co., Ltd., is a prominent player in China's digital media landscape, functioning as a personalized news and information aggregation platform. Founded in 2011, the company has established itself as a significant mobile news provider, recognized early in its trajectory with awards like the Apple App Store's Best News Product of 2011. The company was co-founded by Li Senhe, who currently serves as CEO and previously held the CTO position at Guangzhou Huayue Digital Technology.
Zaker's core business revolves around a sophisticated content aggregation model. The platform aggregates news, articles, and multimedia content from over 4,000 sources, including traditional newspapers, magazines, news websites, and independent content creators ('self-media'). This content spans a wide array of topics such as finance, technology, sports, entertainment, and local news. The service is delivered primarily through its mobile application, which presents the aggregated information in a visually appealing, magazine-style layout designed to enhance the reading experience.
The company's revenue generation is linked to its large user base and targeted content delivery. By leveraging big data and algorithms, Zaker provides users with a highly personalized news feed tailored to their specific interests and reading habits. This personalization capability creates valuable opportunities for targeted advertising. The business model includes an effect-based advertising platform for small and medium-sized enterprises, utilizing CPC (Cost Per Click) and CPM (Cost Per Mille) models to deliver marketing messages to specific user demographics. Furthermore, Zaker collaborates with media organizations and brands for content marketing and has received accolades for its marketing campaigns.
Zaker has demonstrated a consistent ability to secure investment, navigating multiple funding rounds. A significant B-round in 2012 raised $10 million from Legend Capital. Subsequent rounds involved a diverse group of investors, including media conglomerates like Shenzhen Press Group and corporate venture capital, culminating in a C+ round in 2018. In 2020, the company expanded its offerings by launching a "Smart Cloud Platform," providing content management solutions and data services to other businesses, indicating a strategic move to diversify its revenue streams beyond advertising and into B2B services.
Keywords: news aggregator, mobile news app, personalized content, Chinese media, content platform, digital advertising, big data algorithm, media technology, information services, Guangzhou Jianhe, Li Senhe, social reading, mobile internet, news personalization, content aggregation, user-generated content, media partnership, ad-tech, data-driven media, Chinese technology