Zadspace

Zadspace, Inc. was an advertising technology firm established in 2006 by co-founders Todd Outten and James Ho, who served as President and CTO respectively. The company initially started in California before strategically relocating to Norwalk, Connecticut, a recognized hub for the direct marketing industry, in March 2011. This move was facilitated by a significant $3.2 million Series B funding round led by Connecticut Innovations, which was part of the total $13.7 million the company raised over six funding rounds from a consortium of investors including Draper Frontier, Cava Capital, and The Gideon Hixon Fund.

The core of Zadspace's offering was a proprietary Software-as-a-Service (SaaS) platform designed to revolutionize ad placement in print media. The business model centered on providing a targeted advertising and product placement solution that allowed advertisers to reach qualified prospects in a less saturated environment. Zadspace's technology combined dynamic targeting with a unique physical delivery mechanism. Its revenue model involved partnerships with retailers, who would earn a share of the revenue for each labeled package they shipped, creating a symbiotic relationship within the value chain. Jeffrey W. Giordano was brought on as an executive board member and interim CEO to steer the company from its new Connecticut base.

The company's platform aimed to offer a clear return on investment in an era of rising postal rates by enabling more effective and targeted physical advertising. Despite its novel approach and securing substantial venture capital, Zadspace ultimately ceased operations and is now considered a deadpooled company. Its last recorded funding event was a Series B round on May 3, 2013.

Keywords: targeted advertising, print media advertising, SaaS platform, direct marketing, ad placement software, package advertising, retail media, dynamic targeting, advertising technology, Todd Outten, James Ho, Jeffrey W. Giordano, Connecticut Innovations, Draper Frontier, Cava Capital, ad-tech, physical media, product placement, venture capital, deadpooled startup