Yuurea
At-home urine test kits for instant analysis.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | JPY120m | Seed | |
| Total Funding | 000k | ||
Yuurea Inc. is a Japanese healthcare startup that developed a service for monitoring health conditions through urine analysis. Established in April 2021 by President Shogo Mizuno, the company originated from a joint research project with the University of Tokyo. The CSO, Kenji Saito, previously co-founded Genequest, Japan's first large-scale personal genetic testing service.
The core offering combines at-home urine test strips with a smartphone application. Users apply a urine sample to a test strip, which contains a proprietary biomarker, and then use the app to photograph the strip. The app utilizes original image processing technology to instantly analyze nutritional status, including levels of vitamin C, magnesium, zinc, and sodium, among other health indicators. The service is designed for ease of use, providing results and personalized advice within approximately two minutes. This data helps individuals maintain and improve their health habits.
The business operates through several channels. Its primary business is the planning, development, and operation of these self-test kits for consumers. It also provides research support services for other companies, assisting in areas like new product development and clinical trials for food products. Additionally, Yuurea has an ethics review committee that supports research for startups, reducing the typical time and cost associated with such reviews. The company targets its services to athletes and sports teams, as well as corporate clients for employee health management and wellness programs. In March 2024, the company received an investment from Toyoda Gosei's corporate venture capital arm to expand its operations.
Keywords: urine analysis, health monitoring, at-home testing, mobile health, nutritional status, preventive medicine, biomarker, HealthTech, self-test kit, corporate wellness, digital health, personalized health, vitamin level, mineral level, smartphone app, image processing technology, research support, clinical trials, sports nutrition, preventive care