Yuool

Yuool is a digitally native Brazilian footwear brand established in 2017, targeting consumers who prioritize comfort and sustainability. The company was founded by a group of entrepreneurs with backgrounds in finance and technology, including Eduardo Rocha Abichequer (CEO), Eduardo Glitz, Pedro Englert, Marcelo Maisonnave, and Mateus Schaumloffel. Several founders, formerly of XP Investimentos, were inspired to enter a traditional market after seeing the rise of Merino wool sneakers in the US and Europe and identifying a gap in the Brazilian market. They combined their financial acumen with a vision for a direct-to-consumer (DTC) model, launching the business with an initial investment of R$4 million.

The business operates primarily as a direct-to-consumer brand, selling through its e-commerce websites in Brazil, eight European countries, and via Amazon in North America. This digital-first strategy is complemented by a growing number of physical retail stores in Brazil. Revenue is generated through the sale of its footwear collections. The company has demonstrated significant growth, with reported revenues of R$18.2 million in 2022 and R$21 million in 2023. A key part of its B2B strategy involves creating customized sneakers for corporate clients, including notable companies like XP, Banco Inter, and Dell.

Yuool's product line is centered on minimalist, genderless, and timeless footwear designed for versatility and longevity. The core material is Merino wool, sourced from certified suppliers and processed in Italy, which provides thermal comfort, making the shoes suitable for both warm and cool weather. Sustainability is a central pillar of the brand's identity; its products incorporate materials like organic cotton, recycled PET bottles, and natural rubber. The company holds both B Corp and NATIVA Precious Fiber certifications, underscoring its commitment to social and environmental standards, animal welfare, and a transparent supply chain that merges Italian textile expertise with Brazilian footwear manufacturing. Its product collections include the 'Yuool Classic' made with Merino wool, the performance-oriented 'Yuool Fit', and the sophisticated 'Yuool Urban'.

Keywords: direct-to-consumer footwear, sustainable shoes, Merino wool sneakers, B Corp certified, Brazilian startup, minimalist footwear, genderless shoes, digital native vertical brand (DNVB), e-commerce fashion, ethical production, recycled material shoes, corporate gifting sneakers, omnichannel retail, Eduardo Rocha Abichequer, Pedro Englert, Eduardo Glitz, Marcelo Maisonnave, Italian wool, sustainable fashion, thermal comfort shoes