Yummypets
Social media network for pets.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
Yummypets operates a digital ecosystem centered on a social network for pet owners. The company was established in 2012 by Bordeaux-based founders Matthieu Glayrouse and Mathieu Chollon. Their background in digital media, rather than the pet industry, shaped the platform's initial direction. The idea reportedly originated in 2011 from a cat named Léo, leading the founders to create a community for the human-pet bond. The venture began within the Octopepper digital agency in Bordeaux, France.
The core of the business is a social networking platform available on desktop and mobile devices, where users create profiles for their pets to share photos and videos. This platform allows pet owners to interact, join forums, and participate in contests. The company's initial business model included monetization through a price comparison tool for pet supplies, where it would earn a commission, and a consumer magazine that brands could pay to be associated with. Over time, the platform expanded its services to include features like a tool to find nearby veterinarians and a system for posting alerts about lost or found pets.
In July 2017, Yummypets was acquired by Diana Group (now part of Symrise), a global company in the pet food sector. This acquisition followed an earlier investment from Diana Pet Food in 2016. Prior to this, Yummypets had secured approximately $3.53 million in funding from investors including Newfund Management and Orange Fab France. A significant evolution of its business strategy is the 2024 launch of LOOP, a business-to-business market intelligence tool. LOOP provides pet industry businesses with consumer insights and market analysis derived from the Yummypets community's data. This service offers consumer reports and weekly feedback on a variety of pet-related topics, positioning Yummypets as a data source for the pet care market.
Keywords: pet social network, pet owner community, consumer pet insights, pet care market intelligence, digital pet platform, animal welfare, pet industry data, LOOP, Yummypets, pet parent insights, pet food trends, veterinary services, pet accessories, online pet community, Matthieu Glayrouse, Mathieu Chollon, Diana Group, Symrise, pet technology, pet owner data analytics