Yummy.com

Yummy.com is an online grocery delivery platform established in 2002 by co-founder and CEO Barnaby Montgomery. A lawyer by training, Montgomery ventured into the online retail space with prior experience at WhyRunOut.com, an early marketplace and fulfillment provider, and NewCellPhone.com, which aimed for 60-minute cell phone delivery. He co-founded Yummy.com with the goal of creating an online grocery solution that was faster and more convenient than a traditional store visit. The company operates primarily in Los Angeles, serving several neighborhoods including Hollywood, Santa Monica, and Silver Lake.

The business operates on a vertically integrated model, distinguishing itself from gig-economy services. Yummy.com manages its own retail stores, a fleet of delivery vehicles, and employs its own staff, overseeing the entire process from order to delivery. This structure allows the company to promise and execute deliveries in approximately 30 minutes. Revenue is generated through the sale of groceries and a delivery fee, with a required minimum order value. The company has intentionally avoided venture capital funding, focusing instead on sustainable growth and back-end operational efficiency.

The platform offers a wide selection of products, including fresh produce, meat, pantry staples, and household items. Yummy.com has developed its own proprietary technology, including a delivery management system called Yummy POS and a rewards program named Passport, to enhance its service. The company has achieved significant milestones, including delivering over 3 million orders since its inception and growing to five locations within the Los Angeles area. In 2013, Yummy.com acquired Kozmo.com.

Keywords: online grocery, grocery delivery, Los Angeles, 30-minute delivery, e-commerce, retail, food delivery, vertically integrated, order fulfillment, proprietary technology, on-demand delivery, convenience store, supermarket alternative, household goods, fresh produce, delivery service, rewards program