Yummi Hero

Yummi Hero SDN. BHD. operated as a FoodTech entity within the Malaysian market, specifically targeting the homemade cake segment. The company was incorporated on March 8, 2019, and established its headquarters in Kuching, Sarawak.

The firm's business model centered on an online marketplace designed to connect home bakers with customers seeking authentic, freshly made cakes for delivery. This platform aimed to lower the barrier to entry for home-based entrepreneurs by providing a marketing and delivery framework, thereby eliminating the need for significant startup costs or technical expertise on the part of the bakers. The service catered to a consumer base interested in a diverse range of local and specialty cakes, such as Red Velvet and various unique regional flavors, which were available for online ordering. The business generated revenue through its e-commerce and food delivery operations.

In a notable milestone, Yummi Hero launched an equity crowdfunding campaign in November 2020. The company successfully surpassed its initial funding target of RM 300,000, ultimately raising RM 761,505 (approximately $184,000 USD) from a group of 13 investors by the campaign's conclusion on November 18, 2020. Following this, the company secured a seed round in February 2021. Despite these early funding successes, business operations have since ceased, with public records indicating the company is now out of business as of February 2025.

Keywords: homemade cakes, online marketplace, food delivery, Malaysian startup, Kuching food, home bakers, e-commerce food, cake delivery, FoodTech Malaysia, equity crowdfunding, Mystartr, online food platform, Sarawak business, local delicacies, direct-to-consumer food, food startup, online bakery, cake ordering, Southeast Asia tech, community marketplace