Ytel
Software company that helps businesses communicate to customers and leads by phone, text message, email and direct mail.
Ytel operates as a developer of a cloud-based business-to-business communications platform, servicing midsize and enterprise companies globally. The company was founded in 2012 by Nick Newsom, whose journey in telecommunications began with a background as a ham radio operator over two decades ago. His vision was to provide small and medium-sized businesses with access to the sophisticated call center and communications software typically reserved for large corporations.
The company's core business revolves around its software-as-a-service (SaaS) offerings, which generate revenue through per-user agent licenses and platform fees, with some services incurring additional transactional costs. Ytel's platform is designed to enhance customer engagement and sales team productivity by integrating voice, SMS, and email into a single system. This allows clients to manage high-volume customer interactions across multiple channels. Key clients that rely on Ytel's high-volume outbound communication capabilities include CallCore Media, Inc., Driven, and Insellerate CRM.
Ytel's product suite includes a sales dialer, webphone, and an AI sales bot. The sales dialer is engineered to improve agent efficiency by automatically dialing leads and connecting agents only to live answers, bypassing unanswered calls, busy signals, and answering machines. The platform also features tools like call recording, interactive voice response (IVR), call routing, and CRM integrations with popular applications such as Salesforce and Zoho. A distinct feature is its "Trusted Calling" capabilities, which include STIR/SHAKEN compliance and branded calls to mitigate the chances of calls being marked as spam and thereby increase answer rates. The company's API, known as message360°, allows developers to programmatically add voice, text, and email functionalities to their applications. In November 2016, Ytel secured a $5 million Series A funding round from Argentum and Marwit Capital to expand its sales, marketing, and engineering efforts.
Keywords: cloud communications, contact center software, SaaS, B2B communications, sales dialer, customer engagement, API, voice API, SMS API, call center solutions, lead management, outbound calling, real-time communications, Nick Newsom, predictive dialer, IVR, CRM integration, sales automation, AI sales bot, STIR/SHAKEN