YouPic
Inspiration, feedback and improvement for photographs.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | N/A | - | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 86 % | 45 % | 88 % | (12 %) | 25 % | (10 %) | (31 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 13 % | 33 % | 19 % | 14 % | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (22 %) | - | (3 %) | (10 %) | (5 %) | 2 % | (11 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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YouPic positions itself as a social network specifically for photographers, ranging from amateurs and hobbyists to established professionals. The company was founded in Gothenburg, Sweden, in 2012 by CEO Navid Razazi and co-founder Chris Ryan. Razazi, who has a background in engineering and industrial management and a long-standing passion for photography, started the platform after realizing many photo-sharing sites claimed rights to users' uploaded images. His goal was to create a space where photographers could retain full ownership and rights to their work. The platform participated in the Chalmers Innovation Start-Up Camp to validate and develop the initial service.
The company operates on a freemium business model, generating revenue through tiered subscription plans while offering a robust free version. The free service allows users to upload work, follow other photographers, and receive feedback. Paid subscriptions—Enthusiast, Premium, and Pro—unlock more advanced functionalities. These include access to online photography courses, advanced search filters (by camera model, ISO, etc.), unlimited high-resolution uploads, and increased profile visibility. The Pro tier is geared towards professionals, offering tools to create a personal website with a custom domain, a client-facing shop with a 0% commission policy on sales, password-protected content sharing, and detailed profile analytics.
YouPic serves a global community of photographers who use the platform to build a brand, gain feedback, and connect with potential clients. Its key markets include the United Kingdom, the United States, and Germany. The platform provides a space for users to have their work critiqued on specific metrics like composition, creativity, and technique. Beyond being a portfolio host, it functions as a learning hub with courses from expert photographers. A notable feature is the ability for Pro users to establish their own online shop to sell prints, keeping 100% of the markup. The company has also been developing a blockchain-based tool to create a decentralized ledger for image ownership and copyright, aiming to provide a secure way for creators to manage licensing and receive compensation.