Young Beauty

Young Beauty

Sourcing, channel partnerships, and investing in brands.

HQ location
Tongzhou District, China
Launch date
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DateInvestorsAmountRound

$472k

Angel
Total Funding000k
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洋妆源(北京)网络科技有限公司, operating under the English name Young Beauty, functions as an integrated service platform within China's expansive beauty market. Established on March 14, 2017, with its headquarters in Beijing, the company has strategically positioned itself as a crucial link between international brands and the domestic consumer base, while also fostering the growth of local brands for global expansion.

The company's core business revolves around a multi-faceted B2B service model. It operates a sophisticated supply chain platform designed to source and distribute popular imported beauty products, with a particular focus on supplying cosmetics retailers in China's third and fourth-tier cities. This addresses a key market gap by providing these smaller retailers with access to a curated selection of global brands. Beyond simple distribution, Young Beauty provides comprehensive brand management services, including introduction, incubation, and promotion, helping international names navigate the complexities of the Chinese market. The company also invests in human capital by offering training programs for beauty sales personnel to enhance the end-consumer's retail experience. A key aspect of its business is identifying and acquiring promising overseas brands, such as the natural haircare line Amino Mason, the Japanese-origin haircare brand SOWA SOWA, and the Australian home cleaning brand ORGANIC CHOICE, and tailoring their market strategy for Chinese consumers.

Revenue is generated through its supply chain services, brand management fees, and the sales from its incubated brands and retail ventures. The company’s strategic vision extends beyond beauty, with an expansion into the broader health and wellness sector. Furthermore, it actively develops and incubates domestic 'Guochao' (national trend) brands, aiming to launch them onto the international stage. This dual-pronged approach of importing established brands and exporting homegrown ones showcases a dynamic operational strategy. The company has successfully attracted significant outside investment, securing an angel funding round in May 2018 from notable investors including Lenovo Star and StarVC, followed by another round in September 2019.

Keywords: beauty supply chain, cosmetics distribution, brand incubation, brand management, China beauty market, retail services, B2B beauty platform, imported cosmetics, Guochao brands, beauty brand accelerator, health and wellness, Amino Mason, SOWA SOWA, ORGANIC CHOICE, Táo Chūnlín, cosmetics retail support, beauty sales training, international brand introduction, third-tier city market, fourth-tier city market

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