Youmiam

Youmiam operates as a social community and recipe discovery application, founded in 2013 by Antoine Bachès, Anthony Aubert, and Théophile Royer de La Bastie. The founders, two of whom were high school friends and graduates of ESSEC and ESCP respectively, identified a gap in the market for a simple, user-friendly platform for sharing culinary creations online. They were joined by a CTO from EPITECH to form the core team.

The Paris-based company developed a mobile application that provides daily, personalized recipe recommendations based on a user's culinary preferences, allergies, and cooking habits. The platform's core offering is a visually driven, step-by-step recipe format designed to make cooking more accessible and intuitive. This addresses what the founders saw as the two main barriers for millennials in the kitchen: deciding what to cook and understanding how to prepare it. Key features include customized searches based on available ingredients and cooking skills, a smart shopping list, and offline access to saved recipes.

Youmiam's business model centers on native advertising, where it partners with food brands to promote sponsored recipes within the app's natural user flow. This approach avoids traditional banner ads and allows brands like Nutella, Nestlé, and Maggi to engage with a targeted audience of home cooks. The company has successfully raised a total of $1.23 million over two funding rounds, with a significant seed round of €1.1 million ($1.23M) in June 2017 involving investors like M6 Group and Maslow Capital. In a significant milestone, Youmiam was acquired by Du Bruit Dans La Cuisine on December 10, 2021.

Keywords: recipe discovery, cooking app, social food community, personalized recipes, culinary platform, native advertising, food tech, mobile cooking, step-by-step recipes, meal inspiration, smart shopping list, Youmiam, Du Bruit Dans La Cuisine, Antoine Bachès, Anthony Aubert, Théophile Royer de La Bastie, M6 Group, Maslow Capital, FoodTech startup