Youhuoer

Shanghai Meiqu Network Technology Co., Ltd. operates Youhuoer, a social e-commerce platform focused on fashion and lifestyle for a younger demographic. Founded in 2015, the company is based in Shanghai, China. The platform functions as a content-sharing community where users and influencers can post fashion-related content, including photos, videos, and live streams, to recommend products. This content-driven approach integrates social networking with online shopping, creating a community-based marketplace.

The business model centers on connecting brands and merchants with consumers through user-generated content and influencer marketing. Revenue is primarily generated from commissions on sales made through the platform, as well as from advertising and marketing services provided to brands. The target audience consists mainly of young, fashion-conscious users who seek inspiration and product recommendations from peers and key opinion leaders (KOLs). Youhuoer provides a space for discovering new trends, sharing personal style, and making direct purchases.

Keywords: social commerce, e-commerce, fashion discovery, lifestyle content, influencer marketing, user generated content, online shopping community, content driven commerce, China e-commerce, fashion technology, social shopping, key opinion leader marketing, live stream shopping, mobile commerce, apparel and accessories online retail