YouDo

YouDo, a boutique software development agency headquartered in Wellington, New Zealand, specializes in creating custom digital solutions for businesses with complex operational needs. The firm operates on the principle that software should be tailored to a company's unique processes and people, not the other way around.

The company's business model is centered on a service-based approach, where it partners with clients to design and build bespoke software. A key aspect of their strategy is that the intellectual property of the developed software belongs entirely to the client, providing them with a tangible and proprietary asset. This approach fosters long-term relationships, with YouDo offering ongoing support to ensure the solutions evolve with market trends and business growth.

YouDo primarily serves clients in the energy, finance, and startup sectors across New Zealand and Australia. Their portfolio includes work for some of New Zealand's largest state-owned enterprises and power companies, as well as financial market traders and disruptive startups. For instance, they have developed a hedging tool for Genesis Energy, an interruptible load trading system for WEL Networks, and a portal for Techemynt to support a New Zealand dollar stable coin. The company is led by CEO Kari Reiterer and Client Director Steve Chevallier-Boutell, with a board that includes Greig Robertson, Tone Borren, and Fran Strajnar.

Keywords: custom software development, bespoke digital solutions, financial technology software, energy sector software, intellectual property development, business process automation, New Zealand tech, enterprise application development, agile software development, FinTech startups, Energy trading systems, client-owned IP, software engineering agency, corporate software solutions, startup software partner, data modeling, application development, system integration, digital transformation consulting, backend process engineering