Yoga Llama
Yoga Llama is the result of combining the ancient practice of yoga with the advanced technological innovations of AR and AI.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €1.0m | Seed | |
| Total Funding | 000k | ||
Related Content
Based in Sofia, Bulgaria, Yoga Llama is a technology company established in 2022 that operates in the digital health and wellness market. The firm is developing a mobile application that functions as a virtual yoga instructor, leveraging artificial intelligence (AI) and augmented reality (AR) to deliver personalized yoga instruction. The product is designed for yoga practitioners of any skill level who seek the convenience of guided sessions without attending a physical studio.
The company was founded by Nora Peneva, a yoga instructor with over 20 years of experience in yoga, meditation, and spiritual studies. Her background in physical and mental health practices provided the foundational concept for the application, which emerged from a recognized need for accessible home-based fitness solutions, a trend that gained momentum during the pandemic. Peneva is supported by a technical team that includes CTO Georgi Pachov, a data scientist and machine learning engineer, and Senior Developer Ivan Aleksandrov, an experienced full-stack programmer.
The application's core functionality relies on a smartphone's camera to track a user's movements, with an AI engine that performs up to 600 detections per minute to analyze poses and provide real-time corrective feedback. Augmented reality technology is used to visually guide users, eliminating the need for external hardware. The platform offers a variety of classes and personalized routines designed by experienced instructors to target specific goals such as flexibility, strength, or balance, and includes options like chair yoga for users with limited mobility. The business model is centered on this application, which is positioned as a portable and accessible fitness tool. In July 2023, the company secured over €1 million in an early-stage venture capital round from Morningside Hill Capital Management, with the capital earmarked for software development, marketing, and a planned market launch in the United States and Canada.
Keywords: mobile fitness, AI personal trainer, augmented reality yoga, virtual yoga instructor, at-home workout, digital health app, personalized yoga, pose correction technology, wellness app, Nora Peneva, Morningside Hill Capital Management, Bulgarian startup, fitness technology, guided meditation, health and fitness app, AI-powered fitness, AR fitness, yoga for beginners, remote fitness