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Toffu.ai operates as an AI-powered marketing intelligence platform designed to automate and streamline marketing workflows for B2B companies. Founded in 2024 by Or Arbel and based in New York City, the company positions its product as an AI marketing teammate that assists with executing strategies, analyzing data, and making informed decisions through a conversational interface.

The platform serves marketing, content, and growth teams by transforming data insights into actionable strategies and content. Toffu.ai integrates with a business's existing marketing tools such as Google Analytics, Google Ads, and LinkedIn to analyze data, execute campaigns, and deliver insights. Its core functionality revolves around an AI marketing agent that can carry out multi-step workflows based on natural language instructions. This allows users to handle tasks like keyword research, competitor analysis, traffic analysis, and campaign management.

The service offers features that include real-time audience monitoring on platforms like Reddit and social media to track conversations and identify trends. It provides automated content generation for SEO-optimized blog posts, social media updates, and email campaigns. By connecting to a user's data sources, the platform can analyze website performance, user behavior, and conversion metrics to provide strategic recommendations. To ensure brand consistency, users can upload brand guidelines and competitor data, which the AI uses to learn and adapt. Toffu.ai is SOC2 certified and GDPR compliant, emphasizing that user data is not used for training AI models.

Keywords: AI marketing, marketing automation, B2B marketing, content strategy, marketing intelligence, lead generation, SEO optimization, competitor analysis, conversational AI, data analysis, campaign management, social media monitoring, automated content generation, marketing workflows, Google Analytics integration, LinkedIn integration, real-time audience monitoring, marketing playbooks, performance analytics