Yin and Yang Ventures

Yin and Yang Ventures is a boutique consulting firm specializing in brand licensing and retail management, primarily serving the fashion industry in India and the Middle East. The firm assists brands in leveraging their intellectual property to grow brand capital while helping businesses acquire brand capital from renowned brands. By forming strategic brand licensing partnerships, Yin and Yang Ventures effectively harnesses brand capital for both licensees and licensors. The company also champions local labels with big ambitions, providing professional leadership to help them navigate the competitive market landscape. Yin and Yang Ventures acts as an extended office for businesses entering the Indian market, managing day-to-day operations with local partners. The firm offers expertise in retail management, brand licensing, artificial intelligence, and business strategy to address the challenges of running a fashion business. Founded by Aditi Vohra, a seasoned retail industry expert, the company employs AI-driven analytics and machine learning to analyze data, identify patterns, and forecast demand and trends, ultimately improving profitability, customer service, and sales.

Keywords: brand licensing, retail management, fashion industry, India, Middle East, AI analytics, business strategy, brand capital, market entry, consulting.