Yima Product/Service Capability
QR code-based O2O marketing and operational services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
CNY70.3m | Post IPO Equity | ||
| Total Funding | 000k | ||
Shanghai Newland Yima Information Technology Co., Ltd., established in September 2006, is a high-tech enterprise that pioneered the concept of "QR code vouchers" in China. The company's business is centered around its independently developed O2O (Online-to-Offline) marketing service platform, "Yima Wangcai" (wangcaio2o.com). This platform provides enterprise clients with tools for creating, distributing, and managing QR code-based marketing campaigns.
The company was co-founded by Wan Qing, who serves as the CEO and Chairman. Initially, Yima focused on providing electronic voucher solutions for large clients like China Mobile and major banks to handle customer loyalty point redemption, replacing costly physical logistics with efficient digital distribution. Over time, the company expanded its services to cater to small and medium-sized enterprises across more than 50 industries, including retail, food and beverage, and petrochemicals, operating in over 300 cities. Yima's services have evolved from electronic vouchers to a comprehensive suite that includes mobile payment processing, private domain traffic operations, big data applications, and operational services. The company supports clients like McDonald's, L'Oréal, and Bosideng by integrating with online social, e-commerce, and travel platforms, as well as offline QR code touchpoints, to create a connected O2O ecosystem.
As a subsidiary of Newland Digital Technology (SZSE: 000997), a major player in data identification and electronic payments, Yima benefits from a strong technological foundation. The business model is based on providing these platform services, which facilitate marketing activities and transactions. The company's platform has handled transactions amounting to over 20 billion RMB annually, with billions of customer interactions.
Keywords: O2O marketing, QR code vouchers, electronic payments, digital marketing platform, customer loyalty programs, mobile payments, big data applications, private domain traffic, retail technology, e-vouchers, payment gateway, marketing automation, customer data platform, Newland Yima, Wangcai, Wan Qing, O2O solutions, digital vouchers, merchant services, electronic settlement