YesYes

YesYes is a French company specializing in the refurbishment and sale of high-tech electronics, including smartphones, MacBooks, iPads, and game consoles. It was founded in 2018 by David Mignot and Christophe Perrin, two former Sony executives who leveraged their industry experience to address the environmental impact of electronic waste. The company differentiates itself in the growing recommerce market through a commitment to transparency, quality, and local service.

The company's business model is built around an omnichannel approach, integrating its e-commerce website, yes-yes.com, with a physical retail presence. In early 2022, YesYes opened its flagship workshop and boutique, "L'Atelier du Reconditionné," in Caen. This unique concept allows customers to witness the refurbishment process, building trust and reinforcing the company's promise of a 100% French-based operation. All products are sourced, controlled, repaired, and re-certified in-house by their technicians and sold with a two-year warranty.

YesYes serves both individual consumers and corporate clients. For businesses, the company offers services like fleet trade-ins, employee equipment, and end-of-life electronics recycling, aligning with corporate social responsibility (CSR) initiatives. In July 2021, YesYes secured €2.7 million in a Series A funding round from investors including Aviva Impact Investing France, Caisse d'Epargne, and Normandie Participations to accelerate its development and expand its unique workshop-boutique concept.

Keywords: refurbished electronics, circular economy, French tech, recommerce, sustainable electronics, smartphone refurbishment, console repair, corporate social responsibility, omnichannel retail, consumer electronics, e-waste reduction, electronics recycling, Caen, David Mignot, Christophe Perrin, guaranteed electronics, local service, high-tech refurbishment, eco-responsible