Yerbaé

Yerbaé Brands Corp. operates in the functional beverage market, positioning itself as a plant-based alternative to traditional energy drinks. The company was founded in 2016 by the husband-and-wife team, Todd and Karrie Gibson, and launched its first product in the first quarter of 2017. The founding was driven by their desire for a healthier, clean-ingredient energy beverage. Todd Gibson brings extensive experience from the beverage industry, having been involved with major brands like Monster, SoBe, Fuze, and NOS. Karrie Gibson has a background as a successful entrepreneur, having founded and sold one of the largest electronics recycling companies in the US, an experience that honed her business acumen before she shifted her focus to clean dieting and wellness, which led to the creation of Yerbaé.

The company's core business revolves around the development, marketing, and distribution of plant-based energy beverages that are zero calorie, zero sugar, and contain no artificial ingredients. Its target demographic is health-conscious consumers aged 24 to 45 who are engaged in active lifestyles. Revenue is generated through an omni-channel strategy, including direct store delivery, broadline distributors who sell to retailers, and direct-to-consumer sales via its website and Amazon. Yerbaé products are available in over 14,000 retail locations across the United States, including major chains like Costco, Sprouts, Safeway, and Circle K. In February 2023, Yerbaé became a publicly traded company on the TSX Venture Exchange through a reverse triangular merger with Kona Bay Technologies. More recently, in 2025, Yerbaé was acquired by Safety Shot, Inc., a wellness and dietary supplement company, in a move to combine complementary brands and capitalize on supply chain efficiencies.

Yerbaé's product portfolio is centered around the South American herb yerba mate, known for its natural caffeine and nutrient content. The company offers two main product lines: a 12oz Plant-Based Energy Seltzer and a 16oz Plant-Based Energy Drink, available in a total of fourteen flavors. The 12oz seltzer contains 100 mg of caffeine and is unsweetened, offering a lighter flavor profile. The 16oz energy drink, introduced in 2020, provides a stronger energy boost with 160mg of caffeine and is sweetened with non-GMO Stevia. All products are formulated to be compatible with various dietary preferences, including non-GMO, vegan, keto, paleo, and gluten-free.

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