Yellow Submarine
AI-powered transactional footfall and spending pattern analytics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | N/A | Seed | |
| Total Funding | 000k | ||
| GBP | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 85 % | 1 % | 9 % | 5 % | (12 %) | 1 % | (1 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 13 % | - | 1 % | (5 %) | 1 % | 17 % | (1 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 17 % | 11 % | (1 %) | (7 %) | - | 17 % | (2 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Yellow Submarine AI Ltd, operating as Yellow Sub AI, is a UK-based artificial intelligence company that provides software-only, real-time footfall analytics. Founded in 2018 by Justin Staines, and later joined by co-founder Harrison Staines, the company developed its core technology within JLAB, the business accelerator for John Lewis & Partners. The management team includes CEO Alastair Thompson, who has over 35 years of experience building businesses, and founder Justin Staines, a serial tech entrepreneur with over 20 filed patents, who serves as Chief AI Officer.
The company's main offering is Pinpoynt.ai, a platform that uses machine learning and quantum mechanics to analyze publicly available data, delivering insights into physical and transactional footfall for any location globally without the need for hardware like cameras or sensors. This allows clients to understand customer movement and predict transaction volumes. The data, which can be both real-time and historical, is delivered to subscribers through dashboards or file downloads, ensuring no personal data is captured and maintaining compliance with privacy regulations.
Yellow Sub AI targets a diverse client base, including retailers, hospitality groups, investors, real estate operators, and local authorities. Its solutions enable retailers to monitor competitor performance, optimize store layouts, and plan new locations. For investors, the platform offers rapid insights into the performance of retail or real estate portfolios, aiding in more informed financial decisions. The company has worked with notable brands such as Burger King Thailand, John Lewis & Partners, and Hugo Boss. Headquartered in London, with a registered office in Bury St. Edmunds, Yellow Sub AI also has a presence in Tokyo and New York, serving industries from retail to financial services.
Keywords: transactional footfall, location analytics, AI data analysis, retail analytics, consumer spending patterns, real-time data, footfall tracking, hardware-free analytics, quantum mechanics AI, competitor analysis, retail optimization, investment insights, real estate data, business intelligence, customer movement, Pinpoynt.ai, predictive analytics, market intelligence, location-based data, urban planning
