Yellow Digital Retailers

Yellow is a tech startup that leverages digital technology to improve the lives of rural African households. The company operates a digital platform called Ofeefee, which enables a distributed network of sales agents to deliver essential products and services to underserved communities. Yellow primarily serves rural households that lack access to basic utilities like electricity. By offering solar systems and other life-changing products on a pay-as-you-go basis, Yellow makes these essential services affordable and accessible. The business model revolves around partnering with top-tier manufacturers to ensure quality and reliability, while sales agents facilitate the distribution and payment collection. Yellow generates revenue through the sale of these products and the installment payments made by customers. The company is focused on driving growth through digital technology and innovative business models that prioritize people.

Keywords: digital platform, rural households, sales agents, solar systems, pay-as-you-go, underserved communities, essential services, quality products, revenue generation, Africa.