Yeet

Analysis of the entity known as Yeet reveals two distinct and unrelated business operations under the same brand name, leading to significant market confusion.

One entity, operating as Yeet Market in Venezuela, positioned itself as a marketplace aiming to provide an international shopping experience within the country's de-facto dollarized economy. Led by CEO George Nieves, this company established a physical supermarket in Caracas with the stated goal of eventually launching a comprehensive online shopping platform. However, the business garnered significant negative attention in late 2021 when it opened a coffee shop within its premises using Starbucks branding and products without official authorization. This action, described by the company as an attempt to enhance the in-store experience, resulted in its expulsion from Venezuela's Federation of Commerce (Fedecomercio) for illicitly using the brand's image. The controversy highlighted a broader trend in the local market of imitating international brands amidst an economic environment of tariff-free imports.

Separately, a distinct crypto-native startup, Yeet.com, emerged in March 2025 with a focus on the online gambling sector. This company, founded by pseudonymous figures 'Mando' and 'Keyboard Monkey' along with professional poker player Ben Lamb, successfully raised $7.75 million in a seed funding round led by Dragonfly. The business objective is to create "Crypto's Casino," a platform tailored specifically for the web3 community. Its product offering will blend traditional casino games like blackjack and roulette with unique, crypto-culture-themed games inspired by concepts such as NFT minting and meme coin trading. The business model targets markets in Asia, Latin America, Africa, Canada, and parts of Europe, explicitly excluding the United States due to legal restrictions. The platform plans to operate under Anjouan and Curacao licenses and will support deposits and gameplay using assets from various crypto networks, including Ethereum-compatible chains, Solana, and Bitcoin.

Keywords: Yeet Market, George Nieves, Venezuela marketplace, Fedecomercio, retail controversy, online shopping Venezuela, Yeet.com, crypto casino, online gambling, Mando, Keyboard Monkey, Ben Lamb, Dragonfly, crypto-native, web3 gaming, meme coin, NFT gaming, crypto sportsbook, Anjouan license, Curacao license