
YEARXERO
Peer-to-peer advertising technology stack and Ad Exchange for gaming audiences, ensuring full campaign control and privacy.
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Yearxero operates within the gaming industry, targeting the rapidly growing segment of gaming audiences. The company provides a peer-to-peer advertising technology stack and an Ad Exchange, designed to facilitate direct communication between advertisers and consumers while maintaining maximum privacy and security. Yearxero's platform empowers publishers to integrate brands and programmatic advertising directly into their platforms, offering full control over campaigns. The business model revolves around monetizing the increasing commercial interests in gaming by providing undistorted campaign signals and optimizing inventory yields using AI techniques. Yearxero's platform supports various ad formats, including native, video, and banner, and offers advanced audience targeting capabilities through real-time bidding and machine learning optimization. The company serves advertisers and publishers looking to expand their reach within the gaming community, providing tools for audience curation and dynamic pricing strategies. By enabling self-generated direct deals and private auctions, Yearxero ensures transparency and efficiency in the advertising process. Keywords: gaming, advertising, peer-to-peer, privacy, AI optimization, programmatic, publishers, audience targeting, real-time bidding, monetization.