Yeahka

Established in Shenzhen in 2011 by founder and CEO Luke Liu, a Tencent veteran, Yeahka Limited operates as a comprehensive payment-based technology platform. Initially focused on creating a unified channel for merchants to accept a wide range of mobile payment options, including major players like Alipay and WeChat Pay, the company has since evolved its business model significantly. Yeahka's journey began with a strategic investment from Tencent in 2012, the same year it secured national bank card acquiring and mobile payment licenses from the People's Bank of China.

The company's core operation is its one-stop payment services, which facilitate non-cash transactions for a vast network of merchants. Revenue is generated by taking a percentage-based fee from the gross payment volume (GPV) processed through its platform. Building on its extensive merchant base, which reached 9.2 million active users, Yeahka diversified its offerings. The firm now provides merchant solutions, including SaaS-based digital tools for store management and marketing, and in-store e-commerce services that offer local lifestyle packages to consumers. This strategic expansion addresses the growing need for operational digitalization among small and medium-sized businesses.

Yeahka's product portfolio is designed to create a digitalized commercial ecosystem. Its payment services provide the foundation, while merchant solutions empower businesses with tools for marketing, data analysis, and even fintech services like loan matching in cooperation with financial institutions. The in-store e-commerce services, launched in 2020, connect merchants with consumers through local lifestyle offerings. More recently, the company has been aggressively expanding internationally, launching its "YeahPay" brand and obtaining payment licenses in the United States and Japan to serve local merchants in those markets, not just cross-border transactions for Chinese tourists. This global push is complemented by a focus on integrating artificial intelligence, developing AI agents for specific sectors like the restaurant industry to enhance operational efficiency.

Keywords: payment services, fintech, merchant solutions, e-commerce services, mobile payments, QR code payments, SaaS, digital marketing, cross-border payments, payment gateway, merchant acquiring, digital ecosystem, local lifestyle services, financial technology, point of sale, payment processing, Asia, China, international expansion, AI in fintech