Yasmina

Based in Riyadh, Yasmina.ai is an insurtech platform aiming to streamline how insurance is distributed and experienced in the Middle East. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, the company operates as a pioneering embedded insurance provider in Saudi Arabia. Yasmina secured $2 million in a seed funding round led by Scene Holding, with co-leadership from Access Bridge Ventures and participation from Arzan VC and the Sanabil Investment Accelerator by 500 MENA. This capital is intended to fuel the company's expansion, with plans to enter the UAE market in late 2025 and Egypt by 2026, as well as to scale its team.

The core of Yasmina's business is an API-first platform that enables digital businesses to integrate and offer personalized insurance products directly to their customers at the point of sale. This plug-and-play solution is designed for rapid deployment, allowing partners to go live in as little as 48 hours. The company targets a diverse client base, including platforms in e-commerce, fintech, human resources, automotive, travel, real estate, and point-of-sale systems. The business model generates revenue by unlocking new income streams for its partners with every policy sold, while Yasmina's team manages the back-end processes.

Yasmina's technology acts as an intermediary between insurance providers and digital businesses, offering a self-service portal for easy onboarding. The platform provides a library of pre-built insurance flows tailored for various sectors and a dashboard for managing policies, users, and permissions. Its product offerings are extensive, covering SME medical, motor, life, and general insurance. For instance, automotive platforms can embed car insurance at the point of vehicle purchase, and rental companies can offer instant coverage for cars and RVs. A key feature is the AI-powered engine that delivers real-time quotes and personalized policy recommendations. The company also provides a seamless claims processing API, which facilitates instant payments for approved claims through various methods like bank transfers or store credit. With full regulatory approval in Saudi Arabia, Yasmina holds a significant first-mover advantage in the region's growing embedded finance market.

Keywords: embedded insurance, insurtech, API platform, insurance distribution, Riyadh startup, Saudi Arabia tech, digital insurance, policy management, insurance API, fintech integration, Masoud Alhelou, Bashar Abalkhail, Scene Holding, Access Bridge Ventures, Sanabil Investment, 500 MENA, insurance-as-a-service, SME insurance, motor insurance, travel insurance, real estate insurance, point-of-sale insurance, claims processing API, Middle East fintech, UAE expansion