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What's Nearby operates as a local search engine, providing consumers with the ability to discover nearby businesses through their mobile devices. The platform determines the user's location and offers detailed information about local businesses, including restaurants, shops, and service providers. It serves the U.S. market, maintaining a comprehensive directory of millions of businesses. The business model focuses on offering free discovery services to local businesses, enhancing their visibility based on their products and services. Additionally, What's Nearby provides advanced directory infrastructure for professional organizations and trade associations. The company generates revenue through partnerships and potentially premium listing services.

Keywords: local search, mobile discovery, U.S. businesses, directory infrastructure, consumer platform, business visibility, location-based services, trade associations, detailed listings, free discovery.