YaSabe

YaSabe operates as a digital media and technology firm with a specific focus on connecting employers and advertisers with the Hispanic demographic in the United States. The company was founded in 2010 by Zubair Talib and Azim Tejani, establishing its headquarters in Sterling, Virginia.

Zubair Talib, who served as CEO, brought a strong background in search technology and online local search to the venture. His prior experience includes co-founding Intelligenx, where he led the development of the Discovery Engine technology, and serving as CTO for several other tech companies. Talib holds both Bachelor's and Master's degrees in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology. Co-founder Azim Tejani assumed the role of EVP of Sales and Business Development, leveraging his experience in technology sales, marketing, and product management to forge relationships with media companies looking to tap into the Hispanic market.

YaSabe's core business revolves around a local search platform designed to help U.S. Hispanics find information about businesses, jobs, and coupons. The service was accessible through its website, mobile browsers, and dedicated applications for Android and iPhone. For consumers, the platform featured bilingual search capabilities and a Q&A bulletin board for crowd-sourced recommendations. For businesses, YaSabe offered subscription-based digital advertising products, functioning as a comprehensive online directory where companies could create detailed profiles including their address, phone number, photos, videos, and promotional offers to enhance their local search engine optimization. This model aimed to capture a share of the significant spending power of Hispanic consumers in the U.S.

The company's platform utilized specialized technology to crawl and curate culturally relevant content from the web for its target audience. Over its history, YaSabe secured multiple rounds of funding, including an angel round of $500K in October 2010 and a $100K investment from the Center for Innovative Technology (CIT) in September 2012 as part of a larger financing round. According to PitchBook, the company is now listed as 'Out of Business' as of April 2025. Keywords: Hispanic market, US Latino consumers, local search, digital advertising, business directory, mobile search, bilingual search, job search, coupon discovery, lead generation, digital media, online community guide, local SEO, targeted marketing, Zubair Talib, Azim Tejani, Herndon Virginia, Sterling Virginia, US Hispanic media