XMPie

XMPie, operating as a standalone software unit within Xerox, provides a technology platform for personalized marketing communications. The company was founded in 2000 by Jacob Aizikowitz, Israel Roth, and Reuven J. Sherwin, veterans of Scitex and EFI, with the goal of making variable data printing (VDP) more accessible and bridging the gap between print and digital media. Aizikowitz, with his background in computer science and extensive experience at Scitex, saw an opportunity to apply desktop publishing principles to variable data, creating a unified platform for personalization across all media.

A significant milestone in the company's history was its acquisition by Xerox Corporation in November 2006 for $54 million. This strategic move allowed XMPie to operate independently while leveraging Xerox's resources, keeping its headquarters in New York and its research and development facility in Israel. Prior to the acquisition, XMPie was a privately held company funded by investors including Jerusalem Venture Partners and Scitex.

The company's business model is centered on providing software solutions for creating, managing, and automating personalized marketing campaigns. It serves a diverse client base, including print service providers, marketing agencies, retail companies, and financial services firms. Revenue is generated through software sales, with scalable solutions ranging from desktop workstations to multi-server clusters, available via monthly or yearly subscriptions. The core offering is a suite of software that enables clients to combine customer databases with creative content to produce individualized communications. This includes advanced data-driven print, eCommerce technology with built-in customization, and automated omnichannel campaign management. The platform is designed to be open and scalable, integrating with Adobe InDesign for print design and supporting integrations with third-party systems like CRM and ERP. Key products like PersonalEffect and uStore allow users to design, deploy, and track campaigns across print, web, email, and mobile, ensuring a consistent brand experience at every touchpoint.

Keywords: variable data printing, cross-media marketing, personalization software, customer communications management, marketing automation, omnichannel campaigns, VDP, web-to-print, personalized marketing, data-driven print, dynamic publishing, customer journey, marketing portals, direct marketing, document automation, Adobe InDesign integration, Xerox, customer engagement, brand loyalty, marketing technology