Xertica

Xertica operates as a specialized consulting firm focused on generative AI solutions and cloud-based digital transformation for the Latin American market. The company was established in 2016 through the merger of prominent Google Cloud Partners in the region, a strategic move led by entrepreneurs including Antonio Couttolenc, Saul Chrem, Andres Cifuentes, and Luis Daniel Arbulú. Arbulú, the founding CEO, brought significant experience from roles at Google and Samsung, as well as a background in mechanical engineering and an MBA from the Wharton School.

The firm's business model is centered on providing consulting services and implementing advanced technological solutions to drive efficiency and profitability for its clients. It generates revenue through these service offerings, which span data intelligence, IT infrastructure optimization, and managed services. Xertica serves a diverse client base across Latin America, including over 90 enterprise customers, 600 corporations, and 110 government entities in sectors such as retail, finance, consumer packaged goods, and media. The company operates in Mexico, Peru, Argentina, Brazil, Colombia, Ecuador, and the United States.

Xertica's core services are designed to help organizations transition to and leverage cloud technologies, with a particular emphasis on Google Cloud and generative AI. A key component of its offering is the proprietary "X-Factor" methodology, which was developed in collaboration with MIT G-Lab to accelerate value generation from cloud technologies. The company has received multiple accolades, including being named Google Cloud Partner of the Year for six consecutive years. Its growth trajectory has been supported by strategic acquisitions, such as the 2018 purchase of Blein Consulting to integrate Salesforce CRM capabilities, and backing from investment funds like Dalus Capital, Endeavor Catalyst, and Salesforce Ventures. Keywords: cloud consulting, generative AI, digital transformation, Latin America, Google Cloud Partner, data intelligence, managed IT services, IT infrastructure, business process consulting, Salesforce partner, AI solutions, data analytics, machine learning, technology consulting, GovTech, responsible AI, enterprise software, cloud migration, data management, AI implementation, X-Factor methodology