Xeno

Xeno is a marketing technology company that specializes in helping retailers increase their campaign conversions and drive revenue through data-driven marketing strategies. The company serves retail businesses that operate both online and offline, providing them with tools to understand customer behavior across various channels including e-commerce, POS, and loyalty feedback systems. Xeno's core product is a Customer Data Platform (CDP) that creates a 360-degree view of customers, enabling personalized CRM campaigns at scale. The business model is performance-based, meaning Xeno earns more as their clients achieve better results, aligning their success with that of their clients. Revenue is generated through performance-based pricing, ensuring that both Xeno and its clients benefit from successful campaigns. The market it operates in includes retail businesses looking to optimize their marketing spend and improve customer engagement through personalized marketing efforts.

Keywords: marketing technology, data-driven, retail, customer behavior, CRM campaigns, e-commerce, POS, loyalty feedback, performance-based pricing, customer data platform.