X Mile

X Mile, Inc., founded in February 2019 by Hiroyuki Noro (CEO) and Yuki Watanabe (COO), is a Tokyo-based firm addressing critical challenges within Japan's non-desk industries. The founders, who met at university, launched the company to tackle labor shortages and low productivity in sectors such as logistics, construction, and manufacturing. Noro's prior experience in Southeast Asia, where he observed logistical inefficiencies, and his subsequent work at a FinTech startup, shaped his vision for X Mile. He was motivated by a desire to rejuvenate the Japanese economy by fostering successful venture businesses.

The company operates on a multi-faceted business model, combining a Human Resources (HR) platform with Software-as-a-Service (SaaS) products. Its primary market consists of non-desk businesses, which employ over 47% of Japan's working population and are often underserved by technology. Revenue is generated through recruitment services and subscription fees for its cloud-based software. The firm started by focusing on recruitment to build a client base, which now serves as a foundation for upselling its SaaS solutions.

X Mile's core offerings are designed to solve the dual problems of talent scarcity and operational inefficiency. The HR platform includes "X Work," one of Japan's largest job search sites for non-desk workers, with over 700,000 registered job seekers and 20,000 corporate clients. It also provides specialized agent services like "Driver Career" and "Kenshoku Career." On the SaaS front, the company developed "LogiPocket," a management cloud service for the transportation industry that digitizes and consolidates operations previously managed by paper or Excel, thereby reducing administrative burdens. This integrated approach of providing both HR and operational management tools allows X Mile to offer comprehensive solutions to its clients.

Keywords: non-desk industry, logistics tech, HR platform, SaaS, recruitment services, construction tech, labor shortage solutions, operational efficiency, B2B software, X Work, LogiPocket, Hiroyuki Noro, Yuki Watanabe, Japanese startups, venture capital-backed, driver recruitment, vertical SaaS, digital transformation, business process improvement, human capital services