WYZ

WYZ Group, established in 2009, operates as a specialized digital solutions provider for the tire industry, focusing on streamlining the tire sales and supply chain process. The company was founded by Pierre Guirard and Marc Lorenz, both of whom brought extensive experience from the automotive sector to the venture. Guirard, for instance, spent sixteen years at Continental Tires, holding various commercial and marketing management positions, which provided him with a deep understanding of the tire market's intricacies. This background was instrumental in shaping WYZ's strategic direction. The company's business model is centered on providing digital platforms that connect tire manufacturers and wholesalers with various business clients.

The firm segments its offerings to cater to a diverse clientele. For large automotive aftermarket players, WYZ Retail delivers a supplemental tire supply solution through custom-built internet platforms, leveraging European-wide sourcing to complement existing dealer networks. Another key segment is corporate fleets, served by the WYZ Fleet solution, which offers a management platform designed to optimize tire procurement and achieve significant cost reductions for businesses running vehicle fleets. Additionally, WYZ Solutions develops custom back-end and front-end tools for general and specialized e-commerce websites, as well as for automotive manufacturers, enabling them to integrate tire sales into their online presence. Revenue is generated through these B2B and B2B2C platform services.

Headquartered near Paris in Compiègne, WYZ Group has demonstrated consistent and substantial growth since its inception, expanding its footprint across several European countries, including Belgium, Sweden, Spain, Italy, the Netherlands, and Germany. The company's financial trajectory highlights its market traction, with revenues growing from €6.6 million in 2012 to €140 million by 2023. This expansion reflects the market's positive reception of its digital-first approach to a traditionally complex supply chain.

Keywords: tire supply chain, automotive aftermarket, fleet management, digital platforms, e-commerce solutions, tire procurement, B2B services, European distribution, automotive logistics, supply management