Wysada

Wysada operated as an online retail platform specializing in luxury home goods, furniture, and interior furnishings for the Middle Eastern market. The company was founded in Amman, Jordan, in 2013 by Mohammad Musleh and Fadi Sabbagh. Musleh, serving as CEO, had prior experience as a Financial Director at MarkaVIP and as a CFO for a retail company, bringing knowledge in finance and retail distribution to the venture. He also holds an Executive MBA, during which a New Venture Creation elective inspired him to launch his own business.

The business targeted a significant offline market for home goods in the GCC, estimated to be between $5 to $8 billion, by offering a diverse range of products online. Wysada's business model was centered around a members-only private sales club, offering flash sales on its curated selection of home products. The company sourced its products globally, with offices in London, Hong Kong, and Istanbul to procure items from Europe, Asia, and the Middle East. The product catalog included over 700 premium brands across categories like furniture, décor, lighting, kitchen and dining, and outdoor garden items. The primary clientele were women aged 25-45 in the GCC region seeking unique items for their homes.

Wysada secured a seed funding round in June 2013 from MENA Venture Investments. This was followed by a significant Series A funding round of over $5 million in October 2014, led by Silicon Badia's Badia Impact Fund, with participation from new and existing investors from Saudi Arabia and the GCC. This investment was one of the largest Series A rounds for an e-commerce startup in the Middle East at the time. The capital was intended to fuel expansion across the GCC, enhance marketing efforts, and scale operations, which included a team of 75 employees across its various offices. The company demonstrated strong customer loyalty, with approximately 70% of its transactions coming from repeat buyers. Despite its initial traction and significant funding, the company is now listed as deadpooled.

Keywords: Wysada, online retailer, luxury home goods, Middle East e-commerce, Mohammad Musleh, Fadi Sabbagh, home furnishings, interior design, Amman startup, GCC market, private sales club, flash sales, Silicon Badia, MENA Venture Investments, home decor, online furniture store, Jordan e-commerce, KSA retail, UAE online shopping, deadpooled startup