Wyrld

Wyrld is a social commerce platform that merges traditional e-commerce with the creator economy to foster an engaging shopping experience, primarily targeting Gen Z and Gen Alpha consumers. Founded in 2024 by Jakob Neise and Paul Scherz, the Hamburg-based startup aims to bridge the gap between influencer marketing and online retail. The company provides a streamlined channel for creators and brands to market and sell products, while Wyrld manages the logistics and customer support.

The founding team brings significant experience from the creator and social media industries. Jakob Neise previously co-founded PlayTheHype, a social media advertising agency that collaborated with major brands like Adidas and L'Oréal. Paul Scherz founded Be A Creator, an influencer management agency representing over 50 top influencers with a collective reach exceeding 200 million followers. This background provides Wyrld with a strong network and deep understanding of the creator ecosystem.

In February 2025, Wyrld secured €1 million in a pre-seed funding round from investors including e-commerce experts Jochen Krisch and Sven Rittau, Kevin Tewe, and Matthias Schrader. This capital is being used to prepare for a full-scale launch by expanding its influencer network, enhancing its supply chain, and improving the user experience on the platform. The company's business model focuses on providing an immersive shopping environment where brands and creators can directly interact with their audience, while Wyrld facilitates the underlying commerce operations.

Keywords: social commerce, creator economy, influencer marketing, e-commerce platform, Gen Z, direct-to-consumer, brand collaboration, online retail, creator monetization, digital marketplace, shoppable content, live shopping, social shopping, Hamburg startup