Wymsee

SyncOnSet Technologies, founded in 2012 as Wymsee by Alexander LoVerde, Jeff Impey, Brett Beaulieu-Jones, and Dan Stefanis, provides specialized software-as-a-service (SaaS) solutions for the film and television production industry. The company's genesis traces back to a simple consumer-facing idea: identifying and purchasing products seen in movies and TV shows. While exploring this concept, the founders, all Boston College alumni, discovered a significant unmet need within production departments for digital tools to replace inefficient, paper-based workflows for managing continuity and assets.

This pivot from a consumer app (Wymsee) to a B2B production tool (SyncOnSet) proved to be the company's turning point. The founders, coming from outside the entertainment industry, immersed themselves in the production world—with LoVerde even working as an extra on "The Wolf of Wall Street"—to understand customer pain points intimately. Their core product, SyncOnSet, is a digital collaboration platform that helps creative departments manage script breakdowns, continuity photos, inventory, and budgets from pre-production through wrap. The software digitizes and centralizes critical information, replacing traditional three-ring binders and enabling seamless, secure collaboration for crews, whether on-set or remote.

Recognizing the value of the aggregated production data, the company launched Asset Hub, a system for studios and production companies to track physical assets like costumes and props across multiple productions and warehouses. This allows studios to manage their inventory, facilitate reuse, and gain greater oversight of their physical properties. The business model is subscription-based, serving individual production crews and offering enterprise-level solutions for major studios. A significant milestone was receiving a Primetime Emmy Award for Engineering Achievement in 2016 for its impact on production workflows. After raising approximately $10.5 million in funding over several rounds, SyncOnSet Technologies was acquired by Entertainment Partners (EP) on January 10, 2020, integrating its tools into EP's broader SmartStudio suite of production management solutions.

Keywords: production management software, film production, television production, continuity software, script breakdown, digital asset management, entertainment technology, SaaS, creative workflow, production budgeting, asset tracking, on-set collaboration, costume continuity, props management, studio inventory, Emmy Award Engineering, physical asset system, production workflow automation, Alex LoVerde, Jeff Impey