wus

Worker Union Support (WUS), operating under its legal entity Pradivya Software Private Limited, was established in 2020 by founders Ashwani Singh, Divya Sharma, and Prasoon Sharma, who currently serves as the CEO. Prasoon Sharma's 18-year career, including a role as Managing Director at ZTEsoft Technology and an MSc in Advanced Software Engineering, underpins the firm's technological direction. The venture is a product of incubation at both IIT Kanpur and IIM Lucknow, providing it with technical and business development mentorship. Based in Gurgaon, India, the company has secured seed funding from investors including SIDBI, Pentland Group, and IIM Lucknow's Enterprise Incubation Center, achieving a valuation of ₹50.9Cr as of March 2024.

WUS operates a digital platform, accessible via a web and mobile application, targeting the social and financial inclusion of blue and grey-collar workers and trade unions. The business model centers on providing a comprehensive ecosystem for this demographic. Revenue streams are derived from services offered through the platform, which may include fees for facilitating overseas job placements and commissions from financial partners. The platform connects workers with banks and NBFCs for loans and credit, addressing immediate financial needs. Recently, WUS has integrated with the Open Network for Digital Commerce (ONDC) to facilitate grocery and vegetable delivery, expanding its service portfolio and user engagement.

The core offering, the 'WUS Ap', is a multi-faceted tool designed to empower its user base. Key features include a grievance redressal mechanism, community forums for engagement, and access to information on government policies, rights, and privileges. The application provides practical utilities such as calculators for various work-related allowances and information on pension schemes. Furthermore, it functions as a portal for skill development, apprenticeships, and job opportunities, both domestically and internationally in countries like Germany. The platform aims to bridge the gap between industry and academia by offering pathways to employment and career growth, positioning itself as a pivotal resource for the worker community.

Keywords: worker empowerment, blue-collar workers, grey-collar workers, trade union platform, digital inclusion, financial inclusion, grievance redressal, worker rights, job placement, skills development, overseas jobs, community engagement, labor technology, fintech for workers, social security, Pradivya Software, Prasoon Sharma, IIT Kanpur incubation, IIM Lucknow incubation, worker financial services