Wunder.Social

Wunder.Social is a UK-based startup developing a social media platform that aims to foster a more positive and authentic online environment. Founded in 2020 by Jay Boisvert, the platform is designed to counter the negative aspects of social media like trolling and misinformation by requiring all users to be verified with a legitimate form of ID. Boisvert, the company's CEO, has a background in finance and publishing and was motivated to create a safer online space for his children.

The platform integrates Web3 and blockchain technologies to ensure user verification and content ownership. A key feature is its creator-focused economy and an in-app currency called "Wunder coins". These coins, which have a real-world value, can be earned by users as they interact with content on the app or can be purchased directly. The business model involves sharing 50% of all advertising revenue with the user community in the form of these coins, which can then be donated to various charities and causes partnered with the platform. This model seeks to move away from traditional ad-based revenue systems and toward one that prioritizes user and creator interests. For brand partners, Wunder provides behavioral insights on campaigns, targeting a Gen Z and early Millennial audience.

Wunder.Social has secured significant funding, including a $50 million round led by Rollman Management in April 2025. The company had a pre-launch valuation of £25 million in 2022 and has been preparing for a token generation event. The team includes former TikTok marketing executive Ryan Martin as CMO and Paul Durose. The platform is set to launch in the UK in 2025.

Keywords: SocialFi, verified identity, creator economy, Web3 social media, digital currency, charitable giving, blockchain platform, positive content, user verification, ad revenue sharing, tokenization, decentralized social, online community, impact investing, purpose-driven brands, Jay Boisvert, crypto economy, content ownership, Social/Platform Software