WufWuf
WufWuf | Monthly JOY box for your dog.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | €280k | Seed | |
| Total Funding | 000k | ||
WufWuf operates in the direct-to-consumer pet supplies market through a subscription-based e-commerce model. Founded in November 2018 by Umut Ilhan and Caner Bayraktar, the London-based company provides monthly themed boxes for dogs across the United Kingdom and European Union. The founders, originally from Turkey with backgrounds in advertising and marketing, leveraged their experience from a similar successful venture, HavHav, to launch in the UK market. WufWuf was established to address the challenge pet owners face in consistently finding new, safe, and engaging products for their dogs.
The company's core offering is a monthly subscription box that contains at least five items, including toys, treats, chews, and accessories, with a promised retail value of over £40. To ensure product quality and relevance, WufWuf designs many of its own toys in-house, such as the interactive 'WufSalad', and manufactures them in Europe. Treats are grain, sugar, and rawhide-free and are produced in Yorkshire. The business model relies on recurring monthly revenue from subscribers, with payments processed on the 7th of each month and boxes shipped by the 15th. Customization is a key aspect, with boxes tailored based on the dog's size, age, and preferences, data that also informs future product development.
Since its inception, WufWuf has demonstrated significant growth, expanding its subscriber base to over 15,000 and shipping to 33 countries. The company has successfully raised approximately $3.73 million in venture capital funding to support its expansion. This includes securing £270,000 in just 48 hours during a 2021 funding round. Operationally, the company started out of a self-storage unit in Richmond and has since scaled its space to accommodate growth. Recognizing a broader market, WufWuf has expanded its product lines to include a box for cats, MyMeow, and has also launched a B2B wholesale operation to allow pet retailers to stock its products. The company also contributes to animal welfare by donating to charities like All Dogs Matters. Keywords: dog subscription box, pet supplies, e-commerce, direct-to-consumer, pet wellness, monthly subscription, dog toys, dog treats, pet products, wholesale pet supplies